Category : Digital Signs

In December 2018, several McDonald’s restaurants in the U.K. faced an embarrassing PR crisis when a group of researchers discovered some unseemly bacteria on the screens of touch-based ordering kiosks. McDonald’s responded quickly by disinfecting those screens and publicly committing to doing better in the future. This should serve as a big reminder to those who use digital signs, especially interactive ones, to devote resources to cleaning and maintenance! (more…)