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When to Use Video Conferencing

With all of the phone and video conferencing systems available today, staying connected with clients and employees has become easier than ever. During office meetings, you can have remote employees call in to stay updated even when they are away. For clients in different cities or states, these systems make it convenient to stay in touch when in-person meetings can’t happen.

But how do you determine when to use video conferencing vs phone conferencing? Here are a few factors that can help you decide when to use video conferencing:

Duration: How long will the conference be? If you just need to give/receive updates or have a quick chat about an upcoming event, a phone call is the way to go. Video conferencing can take more organization on both sides to make sure systems are ready to go, and it may not be needed for a shorter conversation.

Topic: What is the topic of the meeting? If you’re discussing something that requires visuals like charts, graphs and photos, video conferencing is a great tool. It allows you to display the item and avoid confusion about where to direct attention. You’ll also be able to point out specific pieces of the visual better, too.

Audience: Who is on the other line of the conversation? If it is a client who has an office close by, skip the video conferencing and meet in person. If it is a remote employee who you speak with frequently, a phone call may be more appropriate. However, if it is a client who is farther away, or a potential client in a different area, a video conference can show that you are focused and engaged in the meeting and give a face to the company’s name.

If you are ready to improve employee and client interactions with video or phone conferencing systems, contact BCS Voice & Data today at (757) 497-3100 to find out which options are best for you. Ask about a free demo of the Starleaf Breeze video conferencing system.